The Holiday 2010 Photo shoot!
Tuesday, July 20th, 2010 by Lip Service Design Team
Welcome to the Lip Service Holiday 2010 photoshoot! Here is a little behind-the-scenes action…
PREPARING FOR THE SHOOT
see full size in gallery below
First, we need to find models who fit the look we want. We search for models everywhere! When a model comes in, we take their photo and decide whose look fits our needs the best for the specific groups we are shooting.
We also need to find both a hair stylist and makeup artist who understand our concepts and are good at what they do. Hair and makeup is an important aspect of styling a photoshoot, it can make or break the look we are going for. We try to plan which garments will be shot in order of hair and makeup, too, shooting hair and makeup at its minimum first, so we can build onto it later. If a style requires really crazy and bright makeup, it’s harder to take off than put on over a more minimal look.
see full size in gallery below
The photographer is also one of the main ingredients of a good photoshoot. They need to understand the lighting, know what garment details to include, and make sure we get quality and creative shots of the models.
We start planning the looks using a whole wall of shoes and accessories – from bracelets, earrings and necklaces, to hairpieces, wigs, hosiery, and props like toy guns, handcuffs, feather dusters and just about anything you can think of. We actually make a lot of our own custom props and accessories by using fabric or trims from the group.
THE PHOTOSHOOT
see full size in gallery below
The day of the photo shoot, the models come in and begin getting their hair and makeup done right away. We try to set it up so one model can shoot while others are getting ready. This way, everything runs a lot smoother. We have to dress the models and make sure all the garments are getting shot.
Styling is important in order to portray the style of the group well. Not only that, it helps suggest which garments to wear together or hair and makeup to go with the overall look.
It’s a model’s job to make the garment look good. Hair and makeup need to be touched up all the time during a shoot. It’s the job of the hair stylist and makeup artist to make sure the models are photo-ready! Models also need to be aware of how their face and body looks, the lighting, and the details and features of a garment, all while expressing the personality of a garment.
AFTER THE SHOOT
see full size in gallery below
After the shoot is completed, of course, we need to put everything away, from garments to accessories and props. Then, when the pictures come back from the photographer, we choose 5 pictures for each garment to appear on the website, showing the overall look and feel of the group as well as the garment and any details. Once selected, the pictures then need to be edited; if we use the pictures for a catalog or an ad, sometimes they need to be cleaned and cut in order to fit in a specified space. Then, the pictures are ready to be inserted into the season’s catalog as well as any other promotional items like postcards or calendars or advertisements.
AND THAT’S A WRAP!
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